Where we started
In 2006, Let’s Go! started in response to rising obesity rates among children. By connecting with families where they live, learn, work and play, we aimed to reinforce the importance of healthy eating and physical activity by creating environments which made the healthy choice the easy choice. Let’s Go! became a resource for helping families talk about healthy habits and weight-related issues. Our evidence-based message, 5-2-1-0, focused on healthy behaviors shown to have the greatest impact on obesity rates.
In 2006, Let’s Go! partnered with:
Building on the success of the 5-2-1-0 healthy habits message, the program expanded, working across communities in multiple settings (school, out-of-school, early care and education, health care and workplace). Let’s Go! continues to use this multi-setting model today.
Where are we now?
Over the last 20 years, Let’s Go! has worked with thousands of programs through its network of Implementation Partners across all of Maine’s 16 counties and Carroll County, New Hampshire. Fueled by the energy and commitment of champions in each site we serve, Let’s Go! has become a movement - fostering positive changes, one healthy choice at a time.
Riding the momentum of the success of 5-2-1-0 for children, we have further expanded our reach with healthy habits messaging and resources for babies 0-2 and adults (Small Steps). This expansion involved partnering with health care practices specializing in adult care and prenatal services.
In 2025, Let’s Go!'s reach spans:
Testimonials & Photos
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We are a K-2 school community that has been a proud Let's Go! 5-2-1-0 partner since its inception 20 years ago. It has been truly inspiring to watch this initiative blossom from a handful of participating schools to a statewide movement that has gained national attention.
- Governor John Fairfield School