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National Program

Frequently Asked Questions

If you would like to adopt or adapt the 5-2-1-0 message, please review the frequently asked questions below and adhere to the guidelines.

5-2-1-0 was developed by the Maine Youth Overweight Collaborative (MYOC) in 2004, which was adapted from a Massachusetts health promotion campaign called Jump Up and Go. Key leaders at MYOC then brought the message to Let’s Go! in 2006, where it was disseminated to multiple settings as an integral component of the program.

No, 5-2-1-0 is not trademarked. It has been commonly used for so many years now that it is in the public domain, meaning anyone can use it.

Yes! We encourage you to adopt the message or adapt it for your local needs.

Yes! We have various 5‐2‐1‐0 graphics you can use and they are accessible for download here, simply choose a graphic and once it opens, right click and chose “Save as”. When using Let’s Go!’s 5-2-1-0 graphics, we ask that you credit Let’s Go! in the following way: “This graphic is adopted from Let’s Go!”

5-2-1-0 Everyday horizontal, 5-2-1-0 Everyday vertical, 5-2-1-0 Box

No. Let’s Go! refers to our program here in Maine and is a federally recognized trademark.

Yes! Please feel free to use and distribute any of our materials. You can download and print the materials from the website for free. Materials are not for re‐sale. Materials may not be altered in any way.

Yes! Please visit our online store to purchase toolkits. Materials are not for re‐sale.

Yes! Please feel free to add your logo to any of our existing handouts. We do not distribute original design files but high resolution PDFs are available to download for free. You’ll need special software, such as Adobe Professional, to insert your logo. Please do not manipulate content or remove the Let’s Go! logo. Example of a co-branded Let’s Go! resource.

Yes! Please remove (or do not include) the Let’s Go! logo and simply credit Let’s Go! in the following way: “This resource is adapted from Let’s Go! materials.”

For further information, please call 207-662-4422.