What is a focus group?
A focus group is a guided discussion led by a non-biased facilitator in a non-threatening environment, so people can share their perceptions and attitudes about a topic. The focus group is made up of participants that have the characteristics of the people you are trying to learn about. For example, if you want to know if your service is meeting the needs of parents of pediatric patients, your group would be made up of people who fit this description.
Why do a focus group?
We can use a focus group to help you better understand the people you serve. It can give you new insights that help you
- Make decisions about your patient materials or forms
- Understand how your patients experience your practice
- Gain insight during the development of a new website or social media tool
How does the Community Education Program help?
Our staff is formally trained in focus group facilitation. As trained moderators, we are skilled in asking the right questions, moderating the focus group, analyzing the results and putting them into a report you can use for decision-making. Our services are available to all MaineHealth members, and include the following:
- Guidance with question development
- Professional support throughout the entire process, from planning to execution of the groups
- Unbiased facilitation of focus groups
- Complete analysis and documentation of focus group findings
- Report of analysis findings within 10-15 business days of last focus group
Contact us to learn more about our focus group services.